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The recruitment challenge: social landlords say they are struggling to compete

Written by: Inside Housing
Published on: 12 Mar 2024

As recently as five years ago, recruiter Matt Baird would receive 50 to 60 applications for any given housing or support officer role. Now, says Mr Baird, who is the social housing specialist for recruiter District4: “I don’t get anywhere near that level of responses.”

The recruitment challenge

Mr Baird has been working as a social housing recruiter for 11 years, and used to fill a role “within a week – every single time”. But now he can’t guarantee he will, “unless it is something that is paying slightly above market rate and is offering some really good benefits”.

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