Digital Marketing Executive

Euston, London
£31,554 per annum
05 May 2021
19 May 2021
Full Time
Organisation Type
Housing association / RP

Origin – shaping communities; building lives

Origin exists to make change happen for the good of communities. We help people by providing affordable homes – but that’s not enough. We support vulnerable residents to lead happy and better lives. We empower our staff to take action and rise to every challenge with ‘can do’ positivity.

Good people are the future of our innovative, working community. We have placed a brand new and exciting ‘People’ strategy at the heart of our culture – to support training and personal development, to deliver our values, to move Origin forward.

We describe this new approach as NWOW: New Ways of Working. NWOW is about meeting business outcomes, you’ll enjoy greater autonomy over how you deliver your role, how you manage outputs and when you spend time at work, allowing you to benefit from any productivity gains in the course of delivering your role.

This shift in culture will be built on a mature and mutual relationship of trust between managers and yourselves, ensuring we live up to one of our key values of Build Trust. By working with this new relationship model we can aim toward focusing on ‘outputs’ and not ‘outcomes’. Space is allocated to ‘activities’ and not ‘individuals’ by providing a range of flexible working options that benefit both customers and staff. As a result your work can takes place at the most effective location and at the most effective time. Put simply, flexibility becomes the norm rather than the exception. This is the new Origin Housing way of working.

Our vision for this role

We’re looking for a committed and innovative individual to work across the organisation with the Communications and Sales and Lettings teams as well as the Head of Customer Experience to deliver an innovative digital marketing strategy based on the analysis of trends. Outputs include creating attractive and useful content, streamlining the customer journey, SEO and effective email and social media marketing campaigns.

Your proactive approach and expertise in digital marketing will help enhance our online presence and reputation. Teamwork is a must as you’ll be working across the organisation, telling our stories and managing several websites.

The role presents a great opportunity to improve our brand awareness and loyalty at all points of the customer journey and to add value to local communities.

What you’ll do

This is a rewarding and exciting position – responsible for building relationships and trust both internally within your Origin team and externally with the community you serve.

At a glance you:

Take the lead

  • Understand and develop the customer journey for each of the websites
  • Ensure digital content on websites, property portals and other channels is attractive, current and accurate

Create Energy

  • Implement SEO strategies and pay per click campaigns to ensure online content is highly visible
  • Develop and implement engaging content marketing and social media strategies that support and enhance our reputation

Go the extra, extra mile

  • Keep up to date with the latest digital trends and make recommendations to improve and innovate our ongoing online presence
  • Evolve our digital channels based on analysis to improve customer experience

What you’ll need

A motivational approach

Collaboration is highly important; you’ll need to demonstrate your experience of working effectively with people at all levels.

Relationship building skills

We reach out to third parties to help us; you’ll need experience of setting up and maintaining successful partnerships.

Proven ability

We operate at a high level; you’ll need to demonstrate a track record in delivering high performance and outcomes.

A strategic brain

We move things forward and get things done; you’ll need experience of developing action
plans and delivering strategies.

Confident writing skills

You’ll need to be a confident communicator across all channels but, specifically, you’ll need experience of writing digital content for a variety of audiences.

Tell us your story

We are looking forward to learning about you. Please help us get to know you by sending your latest CV and covering letter detailing how your experience meets the role above. To find out more about us simply visit

Successful applicants for interview will be contacted within seven days after the closing date.

Benefits for the right person

We reward our people for the work they do. We appreciate commitment, initiative and going the extra mile. At Origin, our comprehensive range of benefits care about the ‘whole’ person. As well as offering you great-to-have discounts, we look after your health and well-being too – personalising your benefits package to you. We offer:

  • Access to a range of discounts on services, products and experiences. Not simply picked at random but personalised to you
  • Tailor-made Healthcare plans and/or insurance plans – let us know your preference
  • An Employee Assistance Programme that supports your well-being and is there to provide valuable help at all times
  • A choice of rewards that you choose where to spend
  • An Awards recognition scheme that champions individual achievement

See our new benefits portal where you can select the options that suit your lifestyle.