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Digital Marketing Executive

Employer
Peabody
Location
London (Greater)
Salary
£30,000 - £35,000 per annum
Closing date
23 May 2021

View more

Function
Other Housing jobs
Seniority
Assistant / coordinator
Contract
Permanent
Hours
Full Time
Organisation Type
Housing association / RP

Job Details

We have a fantastic opportunity for a Digital Marketing Executive to join our team in Waterloo. You will join us on a full-time, permanent basis and in return, you will receive a competitive salary of £30,000 - £35,000 per annum.

About the Digital Marketing Executive role:

As a key member of the Sales and Marketing Team, the role of Digital Marketing Executive will add significant value being part of the team delivering our digital marketing strategies across various digital channels promoting the Peabody brand and products to maximise revenue for Peabody. This role will help raise the profile of Peabody’s brand to drive leads and enquiries, supporting the sales programme of 576 sale completions in 20/21 and increasing in 21/22 and beyond.

Responsibilities of our Digital Marketing Executive:

- Actively leading on the delivery of all Homeowner Sales Services Marketing requirements, effectively communicating and working with the homeowner sales services team (HOSS)

- Implementing social media strategies to support sales and marketing targets and enhance the reputation of Peabody as a mixed tenure developer by researching, planning, and curating social content

- Supporting the growth of Peabody’s social channels and looking for potential to develop new social channel

- Editing of digital content (including copy, pricing, floor plans, CGIs, images, and brochures) on websites, property portals and other channels is current, accurate, and compliant with the Consumer Code and any other relevant legislation

- Supporting content creation for our sales website(s) and CMS ensuring content is engaging, relevant, topical and optimised for Search Engine Optimisation (SEO) and the Peabody brand is protected

- CRM updated including updating development/property information, floor plans and imagery; ensure compatibility and consistency between CRM and CMS systems

- Digital troubleshooting, liaising with colleagues in IT and external agencies to ensure support is provided and issues resolved in a timely manner

- Regularly running reports from CRM on lead volume, source and status and digital marketing responses from a variety of channels

- Ensuring data cleanse processes of CRM database(s) are in place and ensuring active customers are retained, required data fields are populated and data segmentation is optimised

- Supporting the marketing team with digital marketing campaigns, such as Pay Per Click (PPC), Google Display Networks (GDN) and social media advertising

- Assisting with developing the self-service customer journey, ensuring a consistent and efficient process and maximising qualified lead conversion

- Updating and amending artwork for various types of marketing collateral, including Peabody branded collateral to support the sales function, using Adobe Creative Suite

As our Digital Marketing Executive, we are looking for:

- Demonstratable experience of working in a digital marketing or sales and marketing environment

- Strong attention to detail with experience writing engaging website copy, generating content and managing social media accounts

- Experience of using Umbraco or similar Content Management Systems to manage complex websites, optimise customer journeys and user experience (UX)

- Experience of using Customer Relationship Management (CRM) systems

- Experience using Google Analytics and other digital measurement tools to analyse and optimise website and channel performance

Closing date: Sunday 23rd May 2021, 5pm

If you feel have the skills and experience to become our Digital Marketing Executive, please click ‘apply’ now to be directed to our careers page and complete your application. Please monitor your emails also during this time.

We encourage applications from all backgrounds, communities, and industries, and are committed to having a team that is made up of diverse skills, experiences, and abilities. We actively encourage BAME, LGBTQ+, and disabled applicants and value the positive impact that difference has on our teams. We are committed to equality and diversity within our workforce and all opportunities provided by The Peabody Group.

NO AGENCY INTEREST

Company

About Peabody

About us

Peabody has nearly 160 years of history, experience and expertise. We were founded in 1862 by the remarkable American banker, diplomat and philanthropist, George Peabody. With over 67,000 homes, we’re one of the largest housing providers in London and the South East.

What we do

We deliver services to 133,000 residents, 16,000 care and support customers as well as the wider communities in which we work.

We are here to help make people’s lives better. We do this by developing and delivering reliably good modern services, building and maintaining the best quality developments, working with local communities and building long-term partnerships, and  growing and using our position of influence to create positive change.

We focus on those who need our help the most, working with people and communities to build resilience and promote wellbeing. We create and invest in great places where people want to live.

Working for us

We're a thriving human and kind organisation with people at our heart.

If you join us you'll be part of something special: fulfilling your ambitions and working with people who truly care.

We offer a variety of career and development opportunities, and a range of flexible benefits. You'll also have the chance to work with colleagues who want to help people make the most of their lives. We need talented employees who want to make a difference. If this sounds like you we can’t wait to meet you.

Our performance

We're committed to being transparent in the way we conduct our business and how we deliver value for money. We attained Government regulatory judgements of G1 for Governance.

Company info
Website
Telephone
0845 055 0261
Location
45 Westminster Bridge Road
London
.
London
SE1 7JB
GB

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