Marketing Executive - (221228)
Permanent, Full Time (37.5 hpw)
Salary up to £39,995 per annum (depending on experience)
Helping us sell our new homes through brilliant marketing. That’s when it hits home.
We have a great opportunity for an exceptional Marketing Executive to join us and lead the marketing activity across a portfolio of our fabulous new build homes. You’ll be supporting our south sales teams by launching new sites and generating quality leads in a cost-effective way. Ideally, you'll be based in the London/South East area and work from home and our office in London; however we will consider applications from talented marketeers outside of this region.
Join us and use your artistic spark to implement marketing strategies and campaigns across your developments. There’s loads to get your creative juices flowing from identifying target audiences and unique selling points for each development, creating design briefs, marketing materials and working with suppliers. You’ll also manage campaigns to generate new sales enquiries each week, mostly using digital technologies, email and property portals such as Rightmove. We have developed a powerful Microsoft Dynamics based CRM with automated technology which will play an increasingly important role as we seek to improve our efficiency and performance.
We’ve got a ‘hands on’ approach to delivering our marketing and work closely with our internal design team to deliver this. So, in addition to creating plans, project managing and finance, we will especially expect you to have outstanding and powerful communication and copywriting skills which you will need for a variety of channels including website, brochures and adverts. You will be equally comfortable writing to inspire customers about our brand as you are at driving a direct response from a banner ad.
This is an exciting time to join us, the 5th best place to work in the UK (great place to work) and play a key role in helping our team sell our new-build homes under our private sales brand Persona. Although previous experience of marketing new build homes would be a distinct advantage we will consider applications from candidates with relevant experience in other sectors.
You’ll be reporting to Nic, our Marketing Delivery Manager, who loves anything to do with marketing new homes (the more creative the better!). He is passionate about working collaboratively with our sales teams to design campaigns which excite customers and help us meet our targets.
Want to know more?
If you’re not reading this advert on our careers pages, press the APPLY NOW button to access lots of useful stuff! You can download our Marketing Executive Job description. We know you’ll want to find out more about our benefits and rewards package!
You’ll have a good understanding of marketing principles, experience working closely with a sales team and delivering results. We’re looking for someone who is creative, willing to try new ideas, has a good eye for detail and great copy writing skills (let’s hope you spot no typos here).
You’ll also have brilliant IT skills and already be fluent with MS software packages and have a working knowledge of CRM and emailing software. We don’t mind if you already work in the housing industry or somewhere else, your experience, skills and ideas are more important to us. We can teach you any knowledge gaps once you’ve got your feet under the desk.
This role involves some travel with regular visits to the developments you’re marketing and to meet up with the rest of the team on a regular basis.
Where you’ll work
This is a hybrid working role, working from home and also at least a couple of days in one of our offices – depending where you’re based.
Ready to apply?
Just upload your CV and covering letter – easy as that! If you need them, we’ve also got some great templates to help you. If you prefer to have a chat about the role first, you can contact Nic at firstname.lastname@example.org.
Be yourself at Home
We're committed to tackling prejudice and discrimination, not just for our customers, but for our colleagues too! We’re super proud of our internal Diversity Networks and allies (Multicultural, LGBTQIA+ and Disability) which support colleagues from different backgrounds to be their true selves. We recognise and celebrate our differences, together we make Home Group a great place to work.